Company

Before the AI, there is a person.

ShinAI did not begin from an interest in technology. It began from a question: how can people work in a more human way?

Purpose

Use AI to give people their human hours back.

What lies beyond efficiency is not more work. It is people returning to what only people can do.

Our aim is not to optimise operations. When AI carries information processing and routine judgment, people can concentrate on the higher work of creating, deciding, and building relationships. Our technology is pointed at supporting that kind of change in a company.

Overview

Company overview

Name
ShinAI Inc. (シンアイ株式会社)
Founded
1 January 2025 (as a sole proprietorship)
Incorporated
8 August 2026
Founder
Masakuni Shibata
What we do
Unlocking tacit knowledge; private AI agent development; hands-on support for AI-driven transformation; physical AI research and development (PoC)
Tokyo base
Tokyo Innovation Base, 3-8-3 Marunouchi, Chiyoda-ku, Tokyo
Registered office
360-7 Ino-machi, Takasaki, Gunma Oaks Avenue D201
Contact
contact@shinai-inc.jp
Hours
Weekdays 9:00–18:00 JST

Message

A message from the founder

Masakuni Shibata, founder of ShinAI
Masakuni Shibata

"I wanted to save people in trouble."
That single wish kept me on the front line as a firefighter for some seven years.

Facing lives day after day, I also came to know the limits of what one person can do. Was there a way to help far more people? I carried that question with me for years.

The answer was AI. When I encountered generative AI in February 2023, I became certain it could let me help many more people — not as a technology that replaces people, but as a means to widen what they are capable of.

What we take on is rebuilding the very workings of a company with AI at its foundation. Not efficiency, but optimisation — that is where the essence lies.

Technology is never the goal, only the means. Beyond it lies a future where people reclaim their human time and give themselves to value of a higher order.

"Believe in true value, and build a new future for the next generation."
It is this conviction that keeps us moving forward.

  1. 〜 2023 Served as a firefighter (approx. 7 years)
  2. 2023.02 Saw the potential in generative AI and began teaching himself
  3. 2024–2025 Practitioner at a Tokyo AI systems development company (LLM integration, RAG)
  4. 2025.01.01 Started ShinAI as a sole proprietorship
  5. 2026.08.08 Incorporated as ShinAI Inc.

Founder Masakuni Shibata 柴田 昌国

Seven Shin

The spirit behind the seven Shin

Seven Japanese words read "shin" gather inside the name ShinAI.

Truth
Trust
Growth
Heart
New
Core
Integrity
Truth

See to the essence, and deliver value through honest engineering.

We are not swayed by surface trends. We keep pursuing the solution that is genuinely needed.

Trust

Build trust, and deepen the bond between people and technology.

We build relationships with transparency and honesty, and go on providing technology that can be believed in.

Growth

Draw out latent potential, and keep evolving together.

We support our clients' growth and keep learning ourselves, so that we extend into the future side by side.

Heart

Honour sensibility, and create AI that touches the heart.

We hold to more than the technology, caring about human feeling and values, and offering solutions that create empathy.

New

Meet change head on, and open the future through innovation.

Unbound by precedent, we keep taking on new possibilities, and in doing so open the door to what comes next.

Core

Hold an unwavering centre, and carry the core of what comes next.

With principle and engineering strength that the times cannot shake, we become something the next generation can rest on.

Integrity

Conduct ourselves with grace and respect, and let trust follow.

We act with high ethics and dignity, and remain a company that society can respect.

Future Vision

Toward a society people and technology create together

ShinAI is working toward a future where technology walks alongside human creativity and kindness. Through AI that resonates with human sensibility, with the diversity of society, and with the sustainability of the planet, we solve problems with technology that can be believed in, and keep delivering value as a company people choose.

Time set free

By automating routine work with AI, we make room for creative work and for time with the people who matter. The aim is an environment where people concentrate on the value only they can create.

Technology with empathy

AI that understands human feeling and values and stays close to them. Through solutions that carry heart as well as technique, we build a future where people and technology are in harmony.

Contribution to society

We use AI to help solve the problems society faces and to create a better future. With worthwhile technology that everyone can benefit from, we work toward a sustainable society.

Team

The team

Professionals with deep expertise and a record of delivery, working on the problems companies bring to us.

Masakuni Shibata

Founder

Masakuni Shibata 柴田 昌国

A former firefighter of some seven years. In February 2023, about two months after ChatGPT was released, he became convinced of what AI could do and taught himself to program. After working at an AI systems development company in Tokyo, he founded ShinAI in January 2025 under the principle of believing in true value and building a new future for the next generation. In August 2026, he incorporated the company as ShinAI Inc.

Areas of expertiseGenerative AI strategy, LLM integration, RAG, enterprise AI implementation, business process optimisation

Chief Technology Officer

Chief Technology Officer

Y Chief Technology Officer

Brings experience as an engineer at a major semiconductor manufacturer together with engineering work at an AI startup. Leads AI development that holds leading-edge technique and practical usefulness in the same hand.

Join Us — partners wanted

The future we are building with ShinAI

Come and take part in projects creating a new future with the power of AI.

What working on a ShinAI project offers

  1. Hands on the leading edge

    Constant access to the newest AI technology, in an environment where it is used on real projects. Current LLMs and RAG techniques, applied in practice.

  2. Freedom to make your ideas real

    A culture where you propose your own ideas and get to build them. Creative thinking is respected, and ambitious projects are open to you.

  3. Flexible ways of working

    Remote work, contract engagements, and other arrangements that fit your life. We build relationships focused on the project and the result.

Skills we are currently looking for

01

Engineer

AI engineer

For those with experience building generative AI models or RAG systems. Bring your knowledge of LLMs, natural language processing and reinforcement learning to leading-edge AI work.

  • LLM
  • RAG
  • Python
  • Reinforcement learning
Apply
02

Business

Enterprise sales

The ability to hear a client's problem and connect it to the right proposal. We welcome those with B2B sales experience and a genuine interest in AI and digital transformation.

  • B2B sales
  • Proposal design
  • DX knowledge
  • Discovery
Apply
03

Design

UX/UI designer

From experience design for AI products through to information architecture. We are looking for someone who thinks in human-centred terms and can hold usability and beauty together.

  • UX design
  • UI design
  • Web and app
Apply

This is not limited to formal employment. Contract work, side projects and joint ventures are all worth a conversation.